Gulf x Williams Racing

The Gulf x Williams Fan Livery

For the latest livery in the Gulf lineage, we wanted to do something unique and bolder than ever before. This is why we launched the Gulf Fan Livery Vote in partnership with Williams Racing. The vote gave our loyal fans the power to select the latest iconic Gulf livery.

Choosing from four unique livery designs, reflecting themes of the Gulf and Williams Racing partnership - Heritage, Bolder than Bold, Visionary, and Contemporary - fans selected their favourite in a bracket-style voting system, with the eventual winner racing on track at the Singapore, Japan, and Qatar Grands Prix.

Winning Livery
Bolder Than Bold

An enormous 180,000 votes were cast, and following an incredibly hard-fought final round, the eventual winner was Bolder than Bold, edging Heritage with 51.9% of the votes.

The winning design was revealed to the world at the iconic Raffles London hotel at the OWO, with Gulf CEO Mike Jones unveiling the livery to media, fans, and guests, alongside Williams Racing Team Principal, James Vowles and F1 drivers, Alex Albon and Logan Sargeant.

Winning Livery

Fans Reaction
Bolder Than Bold

Fans were placed at the heart of this campaign, so after the livery reveal at Raffles London, we took the Bolder than Bold livery on the road to the Goodwood Festival of Speed ensuring that they were the first people to see the stunning winning livery up close and in person. They also had the opportunity to race the livery on our esports simulators before it hit the track for real at the Singapore Grand Prix.

On Track Action
Bolder Than Bold

On track, the Bolder than Bold livery impressed and stood out against its competitors. Racing under the lights during the night races of Singapore and Qatar and shining in the daylight of Japan. With a fight for 7th place in the Constructor Championship on the line for Williams Racing, both drivers fiercely battled during their stints in the car, with plenty of bold moves on track!

The livery also made an appearance alongside the Gulf and Williams Racing Merchandise Collection at the hugely popular Williams Racing Fan Zone in Singapore.

Zandvoort Gulf Merch _NoHat_1

Gulf x Williams Racing Merchandise Collection

The Gulf x Williams Racing limited-edition merchandise collection is now available.

Following the Gulf Fan Livery Vote, which gave fans worldwide the power to select their favourite livery design and shape history with the winning livery adorning the FW45 Williams Racing car at the Singapore, Japan and Qatar Grands Prix, you now have the chance to purchase a piece of the competition marking this historic motorsport moment. Discover the exclusive four-piece merchandise collection now.

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Your Favourite Livery Didn't Win?


Don’t worry if you’re still in awe of our other livery designs, you can still champion them by downloading our selection of wallpapers.

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