Partnerships
Partners We Work With
We choose our partners based on our shared principles of determination to be the best, innovation and teamwork as no one makes it alone. Find out more about our global partnerships…
Williams
Gulf is a proud partner of the iconic Williams Racing team for the 2023 Formula 1 season and beyond. The two brands share decades of motorsport knowledge and experience. Williams Racing are one of the most successful F1 teams of all time and Gulf has over 85 years heritage in motorsport. This partnership will place fans at the centre and bring them closer to the sport they love - like never before.
McLaren Automotive
Our partnership with McLaren Automotive is born out of a shared passion for excellence, innovation and perfection. Every car that comes off McLaren production line comes filled with the Gulf Formula Elite engine oil as McLaren only recommends Gulf. Our partnership with McLaren Automotive also enables motorsports fans to be able to order a McLaren supercar in Gulf livery.
Chennai Super Kings
Gulf and Chennai Super Kings share a spirit that boldly pursues victory unbowed by challenges and undaunted by limits. The Chennai Super Kings, with their consistently exceptional performance on the cricket field, is the embodiment of the passion, endurance and excellence that Gulf values.
TAG Heuer
The ultimate reference in Swiss luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860. Gulf and TAG Heuer have shared many historic highlights that have spanned over 50 years. The partnership between Gulf and TAG Heuer demonstrates both brands’ commitment to pushing the boundaries of excellence and innovation. Their shared legacy is exemplified by the iconic watches they have created to mark the 1969 Le Mans win and their continued partnership. These incredible timepieces have become the symbol of what it means to be exceptional.
ROFGO
The Gulf and ROFGO partnership are a match made perfect by an unceasing love of motorsports and a shared desire to preserve and protect racing history. The ROFGO Gulf Heritage Collection is one of the world’s finest collections of Gulf-branded race cars. Every vehicle in ROFGO’s collection represents a precious moment in Gulf’s racing legacy that fans can relive with every visit.
Everrati
Everrati helps Gulf racing fans future-proof their Gulf blue and orange cars by meticulously restoring them, taking out their engines and equipping them with fully electric powertrains. The Gulf and Everrati partnership represents Gulf’s determination to move in a more sustainable direction, as does our range of e-fluids for electric vehicles and hybrid cars. Motorsports fanatics can now also purchase a Gulf livery electric classic car.
Indra
We are building a more sustainable framework for our brand, partners and customers. To this end, we are working with Indra, a company delivering smart, safe and reliable home EV chargers to consumers along with developing bidirectional charging technology, which support net zero.
Gulf Fuel Retail Partners
We help our Gulf fuel retail partners accelerate growth in their markets by giving them exclusive distribution rights over Gulf lubricants and Gulf-branded merchandise or the opportunity to obtain a Gulf petrol station franchise. Our retail partners benefit from our globally recognised brand and the ongoing guidance, support and collaboration we provide.